Transcript: Shopping Culture

NARRATOR: The burgeoning BPO industry is not only bringing new ideas into traditional Indian society, but it's also driving growth all across the Indian economic landscape.

For every outsourcing job, at least another two jobs are created in supporting industries such as security, construction, and real estate.

Much of the demand for new, modern apartment blocks comes from the well-paid men and women who work for companies like Gecis.

Shopping malls, previously unknown in India, are Gurgaon's temples to this new prosperity. And the cash registers are ringing up the purchases of the industry's young, affluent employees.

PRAMOD BHASIN: These are young people. They're 22 to25. They're earning, often, more than their parents did. These people are spending money. Unlike many other older employees who will necessarily save, this crowd goes out and spends everything it can. So the restaurants are booming and pretty much every city we go, at some subtle way, it changes the face of that city.

NARRATOR: Ekta Jaiswal is part of this new generation of free-spending consumers.

EKTA: It's a financial independence, which is very important. I have to at the end of it plan my finances every month, pay my rent, pay my car installment, manage the house and, at the same time, enjoy.

It's different when you're, you know, family's paying for everything. I don't think the satisfaction is so much, okay, and maybe you can feel guilty also if you overspend. I can here overspend and not feel guilty because I know I've earned it myself.